eKids the leading manufacturer of cutting edge interactive electronic toys, learning aids, and real electronics for kids of all ages. Featuring toys licensed by Disney, Marvel, Nickelodeon, DreamWorks, Universal, Warner Brothers, Netflix, and other top brands, our robust product line is inspired by iconic characters from a wide variety of popular films, television series, and streaming services.
An American owned and operated company, we proudly design and engineer top quality products in the U.S.A. We understand and respect the importance that toys play in kids' lives. With that responsibility in mind, we combine state-of-the-art technology with old-fashioned fun to create innovative, exciting, and enjoyable products that kids will love and parents can trust.
Established in 1988, KIDdesigns (the parent company of eKids) has received some of the most prestigious awards and honors in the industry. Highlights include Family Fun's "Toy of the Year" award, "Top Toy" recognition from the Great American Toy Test, the "Best New Product Innovation" award from Toy Wishes Magazine, Mattel License of the Decade, and Top Holiday Toy from The Toy Insider.